In this module, normative and strategic corporate and management processes as well as marketing concepts are explored in detail. This includes methods and instruments for calculating market potential, break even, market research, etc. The formulation of strategies, their evaluation using SWOT analyses or impact evaluations, and an understanding of leadership models offer an additional perspective.
Innovation ideas are developed on the basis of mini cases, using selected methods, such as co-creation based on customer benefit (user experience, pain points i.a.), and are visualised in a Sustainable Business Model Canvas. At the end of the module, the mini case will be presented in a pitch session. A document is designed targeted at possible investors.
Studieninformation
Dieses Modul wird auf Englisch durchgeführt.
Das Modul findet in Kooperation mit dem MSc PREFS statt. Die Anzahl der verfügbaren Plätze ist begrenzt. Eine Rückmeldung zur Teilnahme am Modul erfolgt in der KW 34 bzw. KW 04.